Bio
Global Alchemist ♻️ Design for Good
8 years strong, I'm a designer who brews up sustainable solutions to help brands not just grow, but grow with a conscience. I've woven my magic across the globe, tackling a kaleidoscope of creative and technical challenges for a who's who of brands.
But the cauldron's always bubbling. I'm constantly seeking the next elixir of opportunity, a chance to push boundaries and showcase the true potential of design as a force for good.
Ready to join the sustainable revolution? Let's chat!
Skills
UI/UX Research
Conduct thorough UI/UX research to understand user behavior, preferences, and needs, ensuring designs are not only visually appealing but also provide a seamless user experience.
Design System
Developed and maintained a robust design system to ensure brand consistency across all platforms.
Utilized design system components and guidelines to streamline design workflows and enhance efficiency.
Color & Typography
Strategically selected color palettes and typography to establish a strong brand identity and enhance user communication. Ensured clear and readable interfaces through informed typography choices.
Motion Graphics
Created engaging motion graphics to explain product features, concepts, and user journeys. Polished and refined motion graphics to elevate the overall design experience.
Problem solving, Managing design team, Visual design, Competitive analysis, Heuristics evaluation, Persona generation, Storytelling, Mood boarding, Wire-framing, Storyboards, Branding, Prototyping, Colour theory, Responsive design, Design systems, Iconography, Design pattern Design testing, user-centric design, branding, mockups, 3d design
Tools
Figma, Figjam
Leverage Figma's robust capabilities to create low-fidelity and high-fidelity wireframes, effectively translating user research into actionable design solutions. Streamline the design process and ensure efficient teamwork.
After Effects
Highly skilled in Adobe After Effects, your primary motion design tool. Utilize After Effects to craft captivating motion graphics, micro-interactions, and explainer videos that elevate user experience and effectively communicate ideas.
Photoshop
I utilize this software throughout my career to create visually stunning designs and provide assets for various purposes. From graphic design to image manipulation, Photoshop is an integral part of my design toolkit.
Illustrator
Proficient in Illustrator for creating intricate vector graphics and designing assets for Figma, After Effects, or Photoshop projects. Illustrator plays a crucial role in developing scalable and detailed designs that enhance overall visual storytelling.
Experience
Jan 2020 - present
Assistant Director Of Design
- Leading the Design team, Executing the core products for Rizzle.
- Boosted design productivity by 50% through the implementation of a scalable design system, and ensuring a cohesive high-quality visual experience across the platform.
- Designed and improved multiple features in the current product and currently spearheading the design of Rizzle’s podcast feature which empowers users to effortlessly transform lengthy podcasts into concise teasers, clips and highlights, fostering Rizzle’s AI leadership in podcast-to-video content creation.
Aug 2017 -Jan 2020
Senior Graphic Designer
- Designed and implemented high-performing in-app advertisements, directly contributing to company revenue growth.
- Gained valuable experience in design principles and team management practices.
- Collaborated with talented artists across India, fostering a creative and productive work environment.
- Led the development of Public App, a hyper-local video news platform exceeding 100 million downloads on the Google Play Store.
Aug 2017 -Jan 2020
Graphic Designer
Digital Media Specialist (or Creative Content Strategist)
- Developed and delivered high-quality visual content (images, videos, ad campaigns) to empower client growth on digital platforms.
- Crafted engaging creative assets to support client marketing goals and brand strategy.
Education
Bachelor Of Science in VFX and Film Making
LPU, INDIA